Pricing comparisons
This guide is for Grow Your Hair Brand members, or those thinking to start, who want to price confidently and sustainably.
If you’ve launched your hair brand through Grow Your Hair Brand, you’ve already done something many stylists and entrepreneurs never get around to doing: creating a fully packaged, ready-to-sell premium product without the pressure of holding large amounts of stock and huge upfront investment.
But one of the most common questions I get is:
“How much should I charge for my extensions?”
Pricing affects everything. Your brand positioning, your margins, and your long-term growth. While pricing will always be a personal decision, this guide is here to give you reassurance, and a clear reference point, including a comparison of established UK brands, so you can price with confidence.
First of all: You're not just selling hair
Before talking numbers, it’s important to remember what you’re actually offering.
You’re selling:
- A premium, salon-quality product
- Beautifully branded packaging
- A customer experience
- Your name, reputation, and brand
Your clients aren’t receiving hair in a generic sleeve from an unknown supplier. They’re opening your brand.
You’ve also avoided many of the hidden costs that typically affect new brands such as bulk purchasing, overseas shipping headaches, excess handling fees, and packaging logistics. With Grow Your Hair Brand, those foundations are already in place.
How Most Established Brands Price
Most successful hair brands work with a 50–100% markup on their costs. This allows room for:
- Healthy profit
- Stylist discounts or loyalty rewards
- Marketing and content creation
- Occasional promotions
- Reinvestment and growth
If you’ve ever held a trade account with a large hair brand, you’ll know margins are often tight. Many UK brands offer only 20–30% off RRP, leaving limited room for profit — while you’re still promoting their name, not yours.
With Grow Your Hair Brand, you’re building your own brand. Because your costs are structured differently, you are not restricted in the same way. This gives you flexibility, whether that means offering stylist discounts, running promotions, or simply retaining stronger margins per order.
UK Trade Price Comparisons
To provide context, here is a comparison table of publicly listed UK hair extension trade prices on popular methods, to show what many of you are already paying in the market.
These examples are based on:
- Established UK brands trade pricing
- Like-for-like methods and lengths and calculated grams
- Publicly listed pricing accurate as of June 2025
- Based on 50g units in a blonde highlight shade
This trade price comparison isn’t about copying prices or competing on cost, it is here to help you understand where your brand can comfortably sit within the market by understanding your true costs.
A Note on Shipping
On average, orders shipped from our UAE-based fulfilment hub to the UK cost around £20.
While that may seem high at first glance, it’s important to look at the full picture:
- You’re not bulk shipping hundreds of packs and hoping they sell
- Orders are packed and branded for you, at no extra cost
- Shipping costs are spread across multiple items when ordering multiple packs
- You avoid VAT, large upfront customs bills, and slow overseas suppliers
- There’s no risk of leftover stock or incorrect shades sitting unsold
When you factor in no minimum orders, no upfront stock, done-for-you packaging, free fulfilment, and tax efficiencies, this cost becomes minimal per unit, especially for premium extensions branded as your own, arriving within just a few days.
You're not just reselling extensions. You're building a brand that people trust, recommend, and come back to.
So price like it.
Explore Grow Your Hair Brand to see how our brand setup works here.