A 6-week mentorship program for navigating sourcing, manufacturing, and building your hair brand with confidence, including introductions to trusted manufacturers and personalised 1:1 guidance.
STRAIGHT TO THE SOURCE - 6 WEEK MENTORSHIP
A founder-led, 6-week mentorship for navigating sourcing, manufacturing, and building your hair brand with confidence — from start to finish.
Straight to the Source is designed for stylists, salon owners, and brand founders who want to understand hair sourcing and manufacturing properly...without years of trial, error, or misleading information.
Built from real industry experience, factory visits, and hands-on production insight, this mentorship brings clarity to a part of the industry that is often confusing, competitive, and difficult to navigate.
The focus is simple: to give you the clarity, structure, and support needed to move forward independently and launch your own premium hair brand with confidence.
Why this mentorship exists
Most professionals don’t struggle because they lack skill or ambition. They struggle because manufacturing is one of the most unclear parts of the industry.
You’re expected to make big decisions while:
- Not knowing which manufacturers can actually be trusted
- Spending months ordering and testing samples that all claim to be “the best”
- Being inundated with supplier DMs, all offering identical promises and language
- Trying to compare options without real context or understanding
Over time, this creates hesitation, delays, and expensive mistakes.
Straight to the Source exists to remove that uncertainty, so you can move forward calmly, confidently, and independently.
Who This Mentorship Is For
This experience is designed for salon owners, stylists, and brand founders who:
✔ Are already established in the hair or beauty industry
✔ Want to build their own brand with clarity and intention
✔ Are tired of second-guessing suppliers and samples
✔ Value guidance before making serious financial decisions
What You Will Learn
Throughout the 6-week mentorship, we focus on bringing structure and clarity to every stage of the process.
You’ll gain clear understanding around:
🏭 How hair sourcing and production actually works
🧠 Industry myths vs manufacturing reality
📦 MOQ strategy and avoiding costly inventory mistakes and over spending
✨ Method, shade, and product decisions to suit your business
💰 Pricing and profit margins that support growth
🚚 Timelines, logistics, and what to realistically expect
🤝 Direct manufacturing relationships
Guided Access to Trusted Manufacturers
Understanding the process is only the first step.
As part of the mentorship, you’ll be guided toward introductions to tried and trusted premium manufacturers within my network.
This is not simply a list of suppliers.
It’s a guided process designed to help you move forward with clarity, intention, and long-term business relations and success.
How The Mentorship Works
Straight to the Source runs in small, scheduled programs throughout the year.
Each intake is limited to just five participants and runs over six weeks, including:
✔ Weekly group mentorship sessions
✔ Private strategy calls with Amna
✔ Structured learning framework
✔ Guided manufacturer introduction process
✔ Access to a private participant space for questions and discussion
Founder-Led Experience
This mentorship is led directly by Amna, founder of Grow Your Hair Brand and Hush Hair Extensions.
With over two decades in the industry — from 5 star salon ownership to multiple factory visits across China — the structure of this program is built on professional industry experience.
The goal is simple — to replace confusion with clarity and give you the tools to navigate sourcing, manufacturing, and production independently, so you can move forward with confidence and knowledge in building your own hair brand.
Investment
Straight to the Source Mentorship
Investment: £2,200 GBP
Pay in full or secure your place with a deposit. The remaining balance is due 30 days prior to the start date. Failure to complete payment will result in your place being released.
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